This year's Darklight Festival is a four-day event celebrating cutting-edge film, animation, art and technology, offering an eclectic series of screenings, seminars, workshops and special events at a series of Dublin venues.
Especially interesting for those working in online (and offline) advertising/marketing is the DECODING ONLINE FILMMAKING: FROM WEBISODES TO VIRAL MARKETING symposium.
Details: Friday 27th June (The Light House cinema, Smithfield), 4 pm
“Online filmmaking is continually changing, with recent successful projects such as Sofia's Diary and KateModern proving major hits; at the other end of the spectrum we have online viral marketing, a phenomenon that (according to Wikepedia) 'facilitates and encourages people to pass along a marketing message voluntarily.' It's the holy grail for twenty-first century media.
Chaired by Steve McCormack (Wildwave), the panel will seek to discuss what works - and what doesn't - in the online filmmaking arena, and what's coming next... Panelists include Sofia's Diary producer Triona Campbell, Bebo Ireland Head Of Sales Philip McCartney, Irish internet phenomenon Sophie Merry (Bandy Toaster).”
For programme Information click here. Tickets are €20 for entry to one event or €50 for full season ticket.
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