Cool (or innovative) stuff on the web

Pepsi launched the first print ad with video
http://adage.com/mediaworks/article?article_id=138546

Wired launched the first journalistic ARG
http://www.wired.com/vanish/2009/08/gone-forever-what-does-it-take-to-really-disappear/

Google launched an online store for YouTube
http://www.googlestore.com/youtube.asp